As the world moves through the COVID-19 era, there are many new emotions being felt and displayed. And in a sense, marketing is about appealing to people's emotions. In this crisis, people have fears for their health, financial security, family, and future. All of these fears can be partly addressed through practice marketing if it focuses on compassion, explains Dr. Roger P. Levin.
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As the world moves through the COVID-19 era, there are many new emotions being felt and displayed. And in a sense, marketing is about appealing to people's emotions. In this crisis, people have fears for their health, financial security, family, and future. All of these fears can be partly addressed through practice marketing if it focuses on compassion, explains Dr. Roger P. Levin.
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